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How Money Gets Sold

“Is It Legal” Is the Wrong Question:
the 2 questions that are right

In this chapter
  1. Two questions people ask instead of the real one
  2. Legality is a floor on conduct, not a verdict on value
  3. And sometimes the regulation is what makes the price possible
  4. "Everyone does it" is not evidence either — and here is why it feels like it is
  5. The reason it never corrects itself
  6. The question that replaces both
  7. What to do with this

Two questions people ask instead of the real one

Standing at a car dealership's finance desk, or a closing table, or a phone call about a credit card, almost nobody asks what does this return to me?

Two other questions get asked instead, usually without being said out loud.

Is it legal? If a thing is sold openly, by a licensed person, under a contract, with disclosures, then somebody must have checked it.

Does everyone do it? If millions of people sign the same form every year, and nobody you know has been ruined by it, then it must be within the range of normal.

Both are reasonable-sounding. Both are answers to questions nobody asked. And neither one tells you a single thing about whether the price is fair.

Legality is a floor on conduct, not a verdict on value

Regulation of financial products mostly does three things. It requires disclosure. It requires the seller to stay solvent enough to pay claims. It sets minimum standards for how a thing is sold.

None of those is a judgment about whether the price is any good.

A product can be entirely legal, sold by a licensed agent, with every required form signed, and still return three cents of every dollar you hand over. Title insurance is regulated in every state, its rates are filed with insurance departments, and in several states the state itself sets them. It is about as regulated as a financial product gets.

That regulation is not evidence the price is fair. It never claimed to be.

And sometimes the regulation is what makes the price possible

This is the part that turns the assumption inside out.

Ordinarily, competitors agreeing on prices is illegal. It is the oldest offense in competition law. But the McCarran-Ferguson Act exempts the business of insurance from federal antitrust law where the state regulates it — and when homebuyers sued title insurers alleging they collectively set uniform, above-market rates, the courts threw the case out on exactly that basis.1 A federal appeals court held that the Act and the state's insurance code together "prevent Appellants from maintaining any antitrust action based on Appellees' title-insurance rate filings."2

In New York, a rate service organization files rates on behalf of four of the seven title insurers domiciled there.3 That is competitors' pricing arriving through one door — lawful precisely because the state regulates it.

So the reasoning runs backwards from where most people start. It is not this is regulated, therefore somebody checked the price. It is closer to this is regulated, therefore the sellers may lawfully set the price together.

Regulation is not always the thing standing between you and the seller. Sometimes it is the reason the arrangement is allowed to exist.

"Everyone does it" is not evidence either — and here is why it feels like it is

The second question — does everyone do this? — fails for a more interesting reason.

Everyone else is using the same two questions you are.

Nobody at the finance desk worked out what the product returns. They asked whether it was legal, glanced at how many other people sign, and signed. Their signature then becomes part of the evidence the next person uses. A room full of people each taking reassurance from the others' behavior looks exactly like a room full of people who have checked.

That is why these products do not feel risky. Being surrounded by people doing a thing is the strongest signal humans have that the thing is safe, and it is the one signal that carries no information at all when everyone is copying everyone else.

The reason it never corrects itself

Here is the part that matters most, and it explains why this persists where other bad purchases do not.

You cannot learn from experience that you overpaid for insurance.

A bad restaurant teaches you. A car that breaks down teaches you. But if you pay four times a fair price for a protection plan and never claim, what happens?

Nothing. Which is exactly what happens if you paid a fair price and never claimed.

The outcomes are identical. You get no signal, ever. Twenty years of paying too much feels precisely the same as twenty years of paying the right amount, and at the end of it you are more confident in the decision, not less, because nothing went wrong.

Products whose value is invisible from the inside do not get corrected by ordinary experience. The feedback loop that fixes everything else in a person's financial life is simply absent here — and that absence is not incidental. It is why these products can be priced the way they are and still sell every day, in the open, legally, to sensible people.

The question that replaces both

One question does the work of both, and it takes about ten seconds:

Of every dollar I pay for this, how much comes back to people like me?

That number exists. For most regulated products someone collects it. It ranges, across ordinary consumer products, from about seventy-five cents down to about three.

You will almost never be told it, and nobody at the desk will know it. But it is the only question of the three that is actually about your money — and the two questions that come naturally are both answers to something else.

What to do with this

Asking whether something is legal tells you whether you can buy it. Asking whether everyone does it tells you whether you will feel odd declining. Neither tells you what it is worth.

When you next meet one of these — at a closing, a finance desk, a renewal notice, a checkout — try substituting the third question. If nobody in the room can answer it, that is not a gap in your knowledge.

That is the product.

Also in these situations
  1. Earning WellWhy disclosure is not the same as protection.
  2. First Job, RentingWhy 'it's legal' answers a different question than the one you asked.
  3. Flooded with offers: how to separate the good from the badWhy legality and fairness are different tests.
  4. One Income, No BufferWhy 'it's legal' is not the same as 'it's fair', and what that changes.
  5. Policies You Already OwnWhy something can be entirely legal and still not be for you.
  6. Two Countries, One BudgetWhy 'it's legal' answers a different question.
Sources
  1. In re Ohio Title Insurance Antitrust Litigation, No. 1:08-cv-00677 (N.D. Ohio 2009). The court held the conduct exempt "pursuant to the McCarran-Ferguson Act because (1) Plaintiffs' claim attacks rate-making [which] is within the quintessential business of insurance; (2) Defendants' conduct is regulated by state law; and (3) no boycott, coercion or intimidation is alleged."
  2. Katz v. Fidelity National Title Ins. Co. (6th Cir.), affirming. A parallel Third Circuit decision reached the same result on New Jersey collective title ratemaking under the filed rate doctrine.
  3. New York State Comptroller, Report 2019-17S10, on the Title Insurance Rate Service Association: "TIRSA, a not-for-profit corporation established by the Legislature in 1993, is the statistical agent of DFS and a rate service organization… Currently, four of the seven domestic title insurance companies authorize TIRSA to submit rates on their behalf." The same audit found the Department "has not demonstrated" that rates were set using accurate data.

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